Google moves into travel business with ITA purchase

**vitun** · 07-02-2010 07:46 AM

The search giant is hoping that the cash acquisition, the fourth largest in its history, will allow it to create bespoke search tools focused on travel. ITA, which has been in existence for 14 years, aggregates and organises information it gathers from travel agents and airlines, including flight times, ticket prices and availability.

However, the deal needs approval by the US competition authorities, as the acquisition would bring together the world’s largest search engine with Read more http://bit.ly/cksC94

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**mjohnsoncpa** · 07-02-2010 11:47 AM

I learned an interesting thing today about google. It is estimated that if you wanted to post an add on googles front page it would cost about 800 million dollars.

**ZahiD** · 07-02-2010 08:27 PM

Originally Posted by mjohnsoncpa

I learned an interesting thing today about google. It is estimated that if you wanted to post an add on googles front page it would cost about 800 million dollars.

I hope you are kidding.

PPC advertising on Google costs couple of dollars a click depending on term you are targeting.

**vitun** · 07-02-2010 11:22 PM

Hello

Thanks for your replies and viewing this article ... but when going through it the question strikes that Why Google Paid $700 Million For ITA .Afterall 10% of Google's search revenue comes from the travel revenue.? what you all think about it ..?

**C0ldf1re** · 07-09-2010 09:33 PM

There is a rumour that Google is seeking to buy, of all things, an electricity company.

**KH_Global** · 07-11-2010 08:01 PM

Will it help google? I doubt.

Robert

**C0ldf1re** · 07-11-2010 10:11 PM

Originally Posted by ZahiD

I hope you are kidding.

PPC advertising on Google costs couple of dollars a click depending on term you are targeting.

Ah, but he was talking about $ millions for an ad on Google's FRONT page, the page everybody sees. Mind you, I think that "estimate" is a bit fanciful!

**KH_Global** · 07-11-2010 11:20 PM

Originally Posted by C0ldf1re

Ah, but he was talking about $ millions for an ad on Google's FRONT page, the page everybody sees. Mind you, I think that "estimate" is a bit fanciful!

It looks like to be rumor to me.

Robert

**C0ldf1re** · 07-12-2010 09:06 AM

Wonder what Google's investment plans are? They must be sitting on a pile of cash.

**KH_Global** · 07-13-2010 04:18 AM

Obviously. They have huge money. Maybe looking to invest somewhere.

Robert

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