| Equity Issues and discussions related to accounting for expenses, revenues and other areas that relate to owner's or stockholders equity. |
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03-18-2009, 05:16 PM
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Brand equity dissertation problem
(Sorry for posting this topic again, figuring it might get to a different bunch if it were posted here too!)
Hi My gf is having a problems with her disseration, and due to the fact she's not very net-savvy she didn't consider the net an option for finding a solution! So, I'm here on her behalf. She's doing Accounting, and because I am not all I can tell you is that she's having problems with an equation. The equation is labelled (1) on page 14 of http://w4.stern.nyu.edu/emplibrary/D...onors_2007.pdf, and the problem is that she doesn't know what 'a' and 'b' mean! Any help with this would be greatly appreciated! |
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